Effective Advertising?

I recently encountered one of Match.com’s video ads after signing out of MySpace, and I thought to myself, just how effective is this kind of advertising. Not only was it corny and weird, as some actress “flirts” with the viewer, it was still memorable since there was a pretty attractive face that most men can stare at. The ad wasn’t compelling or even the slightest bit clever. Sex didn’t sell me on this, considering Match.com didn’t get my money.  But they did however sell me on remembering their brand. It was through a narrative, their story of you supposedly convincing her to reveal a part of herself.

“You feeling something. That’s what sells. Not them. Not sex.” -Don Draper